Anthony Organic Social Media Case Study
One question on my personal Facebook. No ad spend. 212 comments in about a day, a research study, and 15 websites rebuilt.
The Post
On November 7, 2026 I asked one thing on my Facebook. What makes the best website design?
I asked web designers to tag their company and main website, and I said every site would get rebuilt. It did two jobs at once. It was research for a study, and it was a way to meet designers worth working with.
What Happened
Designers and agencies from the US, the UK, Pakistan, India, Nigeria, Spain and more answered in the comments, then in my messages on Facebook, Instagram and LinkedIn.
Every person got a reply. Not a link, a question back, so the thread kept going. Only people who answered a second time got a link. That one rule is why the post kept climbing for a day instead of dying in an hour.
29 people wrote out a real answer to the question. 26 shared a site. We tested every one of those sites on a phone, and rebuilt the 15 that had room to get better and sent each one back to the person who shared it.
What It Turned Into
The answers and the measurements became a published study on Data for Trades, ranking the 26 sites from best to ugly with every number shown. You can read it here, The Best, the Good, the Bad and the Ugly of 26 Web Designer Sites.
One post gave us original research, a page that earns links, a list of designers to work with, and a stack of new conversations. That is what organic social should do for a business.
How I Run Organic Social
Ask a real question people in your field want to answer. Promise something you will actually deliver. Answer every comment by hand with a question, not a pitch. Move the best conversations to messages. Then turn what you learned into something that lives on your website, so the post keeps working after the feed forgets it.