90 Free Resources

Free Marketing Resources

The free tools, training and stuff I actually point business owners to. Common ones, cool ones and the ones we built, sorted by what they help you do.

Google And Search EnginesSEO Tools With Free PlansSpy On CompetitorsDesign, Photos And FontsVideo And AudioWebsites And HostingCRM, Email And BookingAI AssistantsWriting And Getting OrganizedFree Training
14 Free

Google And Search Engines

FreeGoogle Business ProfileYour listing on Google Maps and search. The most important free listing a local business has.google.comFreeGoogle Review Link GeneratorMake the one tap link that opens your Google review box.clickflame.comFreeGoogle Search ConsoleClicks, searches and indexing problems straight from Google.search.google.comFreeGoogle Analytics 4Who visits your site, from where, and what they do.marketingplatform.google.comFreeGoogle Tag ManagerAdd tracking tags and call tracking without touching the code each time.tagmanager.google.comFree with an Ads accountGoogle Keyword PlannerSearch volume ranges and keyword ideas from Google itself.ads.google.comFreeGoogle TrendsSee whether a search is growing, shrinking or seasonal.trends.google.comFreePageSpeed InsightsGoogle's speed test with field data from real Chrome users.pagespeed.web.devFreeRich Results TestCheck whether your schema can show stars, FAQs and more.search.google.comFreeLooker StudioFree dashboards from Search Console, Analytics and Sheets.lookerstudio.google.comFreeBing Webmaster ToolsSearch Console for Bing. Bing also feeds ChatGPT search and Copilot.bing.comFreeBing Places For BusinessYour listing on Bing Maps. Imports from Google in a few clicks.bingplaces.comFreeApple Business ConnectControl your listing in Apple Maps and Siri.businessconnect.apple.comFreeIndexNowTell Bing, Yandex and others the moment a page changes.indexnow.org
13 Free

SEO Tools With Free Plans

FreeAhrefs Webmaster ToolsSite audit and backlink data for sites you own, after you verify them.ahrefs.comFreePageRanker Free SEO AuditEnter any domain for its link authority, Google keywords, a site crawl, mobile speed and a home page check.clickflame.comFreeAhrefs Free SEO ToolsBacklink checker, keyword generator, SERP checker and more.ahrefs.comFree up to 500 URLsScreaming Frog SEO SpiderCrawls your site like Google and finds broken links, missing titles and redirects.screamingfrog.co.ukFreeLocal SEO Page GraderPaste a page and see what it is missing for local search.clickflame.comFree account with daily limitsSemrushKeyword and competitor lookups, a few a day on the free account.semrush.comFreeRank Any Site Free ScanSEO and AI visibility scan for any website. No sign up.rankanysite.comFree with an accountMoz Free SEO ToolsDomain Authority, link explorer and keyword explorer with monthly limits.moz.comFree searches each dayAnswerThePublicThe questions people type into Google about a topic.answerthepublic.comFreeGoogle Search PreviewSee how your title and description will look on Google before you publish.clickflame.comFreeLocal Business Schema GeneratorFill in your business details and copy ready LocalBusiness schema.clickflame.comFreeSchema Markup ValidatorChecks any schema markup against schema.org.validator.schema.orgFree, built into ChromeLighthouseSpeed, SEO and accessibility scores right inside Chrome DevTools.developer.chrome.com
8 Free

Spy On Competitors

FreeMeta Ad LibraryEvery ad running on Facebook and Instagram, for any business.facebook.comFreeGoogle Ads Transparency CenterEvery Google ad an advertiser is running, with the copy.adstransparency.google.comFreeWayback MachineSee any website as it looked years ago. I rebuilt this site with it.web.archive.orgFree lookupsBuiltWithWhat a website is built on: CMS, hosting, tracking and plugins.builtwith.comFreeMobile Mechanic Prices StudyReal prices from 953 paid repair jobs, with a chart and a CSV.mechanicrank.comFree extensionWappalyzerThe same tech lookup as a browser extension.wappalyzer.comFree lookupsSimilarwebRough traffic estimates and top traffic sources for any big site.similarweb.comFree listExploding TopicsTopics and products that are starting to take off.explodingtopics.com
11 Free

Design, Photos And Fonts

Free planCanvaSocial posts, flyers, logos and ads from templates.canva.comFree planFigmaDesign websites and graphics with a team in the browser.figma.comFreePhotopeaA Photoshop style editor that runs in your browser and opens PSD files.photopea.comFreeUnsplashHigh quality free photos you can use commercially.unsplash.comFreePexelsFree stock photos and stock video.pexels.comFreePixabayFree photos, illustrations, video and music.pixabay.comFreeGoogle FontsOver a thousand open source fonts. This site uses two of them.fonts.google.comFreeCoolorsBuild a color palette in seconds.coolors.coFreeSquooshShrink images to WebP or AVIF in the browser so pages load fast.squoosh.appFreeTinyPNGDrag in images, get much smaller files back.tinypng.comFree previewsremove.bgCut the background out of a photo in one click.remove.bg
7 Free

Video And Audio

Free planCapCutEdit Shorts, Reels and TikToks fast, with auto captions.capcut.comFree versionDaVinci ResolveHollywood grade editing and color, free for most of what you need.blackmagicdesign.comFree, open sourceOBS StudioRecord your screen or stream live.obsproject.comFree, open sourceAudacityRecord and clean up audio for podcasts and voiceovers.audacityteam.orgFreeSmoke And Receipts PodcastWe take a big promise from online, run the real numbers, then call it.clickflame.comFree planLoomRecord a quick screen video and send a link.loom.comFreeYouTube StudioUpload, schedule and see what your videos earn in views.studio.youtube.com
6 Free

Websites And Hosting

Free planCloudflareDNS, SSL and a CDN in front of your site. Many of our sites run on it.cloudflare.comFree planCloudflare PagesHost a static website for free.pages.cloudflare.comFree planNetlifyHost sites and forms, deploy from GitHub.netlify.comFreeGitHub PagesFree hosting for a simple site straight from a repository.pages.github.comFree, open sourceWordPress.orgThe software behind a huge share of the web. You pay only for hosting.wordpress.orgFreeLet's EncryptFree SSL certificates so your site shows the lock.letsencrypt.org
8 Free

CRM, Email And Booking

Free plan, no cardShop DeskA real CRM for any trade: customers, quotes, jobs and invoices. A free plan, not a trial.yourshopdesk.comFree planHubSpot Free CRMKeep every lead, call and deal in one place.hubspot.comFree planMailchimpEmail newsletters to a small list.mailchimp.comFreeMissed Call Cost CalculatorCount what unanswered calls cost you every month.clickflame.comFree planCalendlyLet customers book a time without the back and forth.calendly.comFreeMeta Business SuiteSchedule Facebook and Instagram posts and answer messages in one inbox.business.facebook.comFreeYelp For BusinessClaim your Yelp page and answer reviews.biz.yelp.comFreeNextdoor For BusinessClaim your page where neighbors ask for recommendations.business.nextdoor.com
5 Free

AI Assistants

Free planChatGPTDraft posts, emails and replies, then edit them in your own voice.chatgpt.comFree planClaudeLong writing, editing and thinking through a plan.claude.aiFree planGeminiGoogle's assistant, tied into Gmail, Docs and search.gemini.google.comFree planPerplexityAI search that shows its sources. Check whether it mentions you.perplexity.aiFreeMicrosoft CopilotMicrosoft's assistant, built on Bing search.copilot.microsoft.com
6 Free

Writing And Getting Organized

Free with a Google accountGoogle Docs And SheetsWrite, track leads and share files with anyone.workspace.google.comFree planNotionNotes, checklists and a simple wiki for your team.notion.soFree planTrelloBoards and cards to move jobs from new to done.trello.comFreeFree Mobile Mechanic Invoice TemplateFill it in, print it, done.yourshopdesk.comFree planGrammarlyCatches typos and clumsy sentences as you write.grammarly.comFree web versionHemingway EditorHighlights long, hard sentences so your copy reads easy.hemingwayapp.com
12 Free

Free Training

FreeGoogle SkillshopOfficial Google Ads and Analytics courses with certifications.skillshop.withgoogle.comFreeFree 90 Day SEO Course74 lessons in 10 modules. A full SEO campaign you run yourself, every tool free, progress saves as you go.learn.clickflame.comFreeGrow With GoogleGoogle's free training and tools for small businesses.grow.googleFreeGoogle Search CentralGoogle's own SEO rules, straight from the source.developers.google.comFreeHubSpot AcademyFree courses with certificates on inbound, email and sales.academy.hubspot.comFreeSmoke Or Receipts Free SampleThe free sample chapter of the book, as a PDF.clickflame.comFreeSemrush AcademyFree SEO and content marketing courses.semrush.comFreeLearn Auto Repair Free780 key concepts across 13 specialties. No account, no paywall.mechanicrank.comFreeMoz Beginner's Guide To SEOThe classic SEO starter guide.moz.comFreeDigital Marketing Tips And TricksMy blog. A new local marketing post most days.anthonylimpert.comFreeMeta BlueprintMeta's free courses on Facebook and Instagram ads.facebook.comFreeweb.devGoogle's free lessons on fast, accessible websites.web.dev

Want Help Using Them?

Free tools only work if you use them in the right order. The guides and the course show that order, step by step.

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