Financial Design · 154 of 210

Plain Truth Large Print

Big type, deep gulf teal and white with a plain HECM explainer that puts the rules next to the numbers. Made for reverse mortgage specialists whose callers are older and careful.

Built for Reverse Mortgage. Sample business on the page, Harbor Heron Reverse Mortgage, Port Charlotte FL.

I Want A Site Like ThisOpen The Live Design
Plain Truth Large Print website design on a desktop
The first screen, “A Reverse Mortgage, Explained Plainly”

Colors

#0b4a5e
#44565e
#9a4a00
#bfd3d8
#15252c
#e4f1f3

Fonts

  • Andika
  • Atkinson Hyperlegible Next

Sections In Order

  1. A Reverse Mortgage, Explained Plainly
  2. HECM Explainer
  3. What Happens for Your Kids
  4. What It Costs, in Plain Numbers
  5. What Families Say
  6. Questions We Hear Every Week
  7. Nav: Quick actions

Built In

  • live open now badge
  • SVG service area map
  • exclusive accordion FAQ
  • text-box trimmed buttons and large print toggle
  • Tool on the page, HECM explainer
  • FAQ accordion
  • Click-to-call phone links
  • Form
  • Sticky header/bar
  • Comparison table
  • Inline SVG graphics

The Whole Page

Full page of the Plain Truth Large Print design

On A Phone

Plain Truth Large Print on a phone

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