Financial Design · 135 of 210

Ridge Slate

Slate blue and goldenrod with calm, roomy type and the full cost shown in plain dollars. Made for local lenders with a front office, where people want to know the payment and the total before they sit down.

Built for Personal Loans. Sample business on the page, Watauga Street Lending, Johnson City TN.

Ridge Slate website design on a desktop
The first screen, “Know What the Loan Costs Before You Sit Down”

Colors

#56626f
#1d2733
#e1e5ea
#3c5a78
#2b4460
#e2a43b

Fonts

  • Nata Sans
  • Hanken Grotesk

Sections In Order

  1. What People in the Tri Cities Borrow For
  2. Come In and Sit Down
  3. What Borrowers Say
  4. Before You Apply
  5. Nav: Quick actions

Built In

  • shape() ridge line section edge
  • live open now badge
  • job photo story strip
  • exclusive accordion FAQ
  • Tool on the page, Loan payment and card payoff comparer
  • FAQ accordion
  • Click-to-call phone links
  • Form
  • Sticky header/bar
  • Range slider input
  • Tabs
  • Inline SVG graphics

The Whole Page

Full page of the Ridge Slate design

On A Phone

Ridge Slate on a phone
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