Insurance Design · 84 of 210

Wet Lane Lines

Cool slate and rain gray with a yellow lane stripe that runs through the page. It reads like a straight talking local agent who explains the numbers before asking for anything.

Built for Auto Insurance. Sample business on the page, Cedarline Auto Insurance, Tacoma WA.

Wet Lane Lines website design on a desktop
The first screen, “Car Insurance That Makes Sense Before You Sign”

Colors

#16323c
#f2c230
#4b5f67
#e9eef0
#13262d
#cfdadf

Fonts

  • Stack Sans Headline
  • Stack Sans Text

Sections In Order

  1. Car Insurance That Makes Sense Before You Sign
  2. Build Your Coverage
  3. Same Commute, Different Policy
  4. When Something Happens, Call Us First
  5. One Agent, Several Carriers
  6. What Drivers Say
  7. Questions We Hear Every Week

Built In

  • popover tooltips with anchor positioning
  • customizable select
  • shape() lane dividers
  • live open-now badge
  • Tool on the page, Coverage builder with a sample six month range
  • FAQ accordion
  • Click-to-call phone links
  • Form
  • Sticky header/bar

The Whole Page

Full page of the Wet Lane Lines design

On A Phone

Wet Lane Lines on a phone
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